Was it festive cheer for the coffee sector?
Speciality coffee shops and roasters have reported strong trading over the Christmas and New Year period.
Laura Harper-Hinton co-founder of Caravan told Coffee Business World that business had been strong.
“The festive period was really good for both the retail and wholesale side of Caravan Coffee Roasters – with sales up compared to the previous year,” Harper-Hinton said.
“In particular, we had a great response to Christmas campaigns such as the specially created Christmas Bru, as well as merchandise and other coffee bags. We also found that trade was up for all our wholesale customers, so a successful period for all. We were also massively up at all our restaurants for coffee sales – very positive to see.”
Scott Russell, founder and ceo of Paddy & Scott’s also reported “robust trading” although he admitted that footfall at its sites were down on last year.
He said that cafes exceeded target, Bury by 8% and Hadleigh by nearly 7% and concessions by 4%.
Perky Blenders, the east London roaster and coffee shop chain, said it had “very good” Christmas trading reflecting its trading trend of the past two years.
Adam Cozens co-founder said it had focused on online sales direct to consumers.
“Our Christmas blend was our best seller creating 25% growth in subscription sales and featured a collaboration design bag with Emily Brooks (an East London based artist).”
He said the promotional bags, although not the coffee, had sold out a week before Christmas.
Craig Bunting, co-founder at Bear also reported strong trading with all its three sites performing better than last year.
The venues, which offer coffee during the daytime, turn into late night operations. However, Bunting said that there were more families staying on site longer into the early evening.
“That was probably because of the light switch ons and the Christmas markets,” he said.
“We switch from two baristas to a bartender but we had to have two baristas and two bartenders on just to cope with the diversity of drinks during that transition period.”
He said this was due to parents ordering cocktails while children were still drinking milkshakes and hot chocolates. Bunting added that the first week of January had also been a busy period.
- Laura Harper-Hinton co-founder of Caravan, Scott Russell, founder and ceo of Paddy & Scott’s and Craig Bunting, co-founder at Bear are members of the European Coffee, Tea & Soft Drinks Expo's Steering Panel.
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