Tropicana rebrands and launches two new flavours
Tropicana, the concentrate juice brand, has launched a new look for its on-the-go range and introduced two new flavours Watermelon, Apple & Raspberry and Mixed Berries. Both are available in a 300ml size.
Tropicana said that whilst breakfast remains a key occasion for chilled fruit juice consumption, there is a significant opportunity for growth in the post breakfast occasion.
Louise Hardman, brand manager for juices at PepsiCo UK, said: “Our ambition is to expand Tropicana beyond breakfast by providing a delicious, nutritious and colourful array of 100% pure pressed fruit juices.
“We are excited to introduce the vibrant new look on our little bottles, perfect for on-the-go in addition to our two delicious new and on-trend flavours, all of which will be supported with a significant summer media campaign.”
Zummo launches new range of juicing machines
Zummo London, the distributor of Zummo fresh juice machines, has launched the Zummo Nature range of machines.
These allow the operator to squeeze fruit juice while providing theatre on counter-tops at the front of house.
The machines are available in a range of colours and the technology has been upgraded with a new and advanced Efficient Vertical System. This utilises slotted balls and blades with inserts to remove fruit peel.
The Nature range includes the compact Z1, the Z06, Z14 and the Z40.
Zummo’s machines can be found in a wide variety of establishments, from high end restaurants, hotels and sites such as the Chiltern Firehouse, the V&A Café, The Ned, The Connaught, Annabel’s, and Soho House all the way through to independent cafes and bars.