Percol looks for new coffee shop opportunities
Percol, which launched its first pop-up coffee shop at London’s Old Street Station last month, is looking for both new pop-up and permanent opportunities following its success, which saw it serve 100kg of coffee beans over the three-days – all without one disposable coffee cup in sight!
The aim of the pop-up was to encourage customers to make “small changes to their daily coffee routine”, reported Coffee Business World on April 18, with customers invited to buy one of Percol’s 2,000-specially produced re-useable cups for £5 or bring along their own. Free coffee was given to anyone with a Percol cup for the duration of the pop-up, non-Percol cup customers received one coffee for free.
Niomi Hannon, Percol’s marketing & product manager, said that they were now considering a number of locations for the next event, adding: “And [we’re] even looking at longer-term partnerships for more permanent coffee shop set-ups, based on our cup-less coffee shop concept.”
- Percol is a small London-based coffee business launched in 1987 selling 700,000 tonnes of coffee every year – instant, ground, whole bean, coffee bags and Nespresso-compatible compostable capsules.
Pictured: Percol’s pop-up at Old Street Station.