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Italian Beverage Company comes to European Coffee Expo

26/09/2018

Ricky Flax, general manager of the Italian Beverage Company (IBC), is looking forward to exhibiting at European Coffee Expo 2019. Here he reveals why it's Simply right for the brand.

IBC is a wholesaler, distributor and manufacturer of beverages and snacks suppling foodservice and retail customers across the UK and 45 countries worldwide. 

We are best known for our Simply range of syrups, frappes, shakes, fruit teas and smoothies. We offer everything a customer needs to create an all year-round speciality drinks menu, combining ‘must have’ everyday essentials with a few surprises and plenty of seasonal specials on offer too. A common thread running through our range is authentic flavour and premium quality. 

  • Why European Coffee Expo - what made you want to exhibit?

We have several new lines scheduled for launch over the next few months and had been looking for the right opportunity to present them to the market. After hearing several positive things about European Coffee Expo from some of this year’s exhibitors, we felt that the Expo would allow us to get in front of the right people and that’s the main reason why we signed up.

  • What will IBC bring to next year's show?

We will bring 20 years of industry experience, some fabulous products and great ideas for generating maximum profit from the drinks menu.   

  • Any innovative new products, or news to share with us?

For us it is all about delivering maximum flavour to the customer with minimum prep time for the barista or operator. Our Simply smoothie concentrates, for example, offer an exceptional taste experience with no wastage or prep time needed. Just blend with ice and water and serve.   

Capitalising on the trend for healthier options, we’ve just launched a new range of zero calorie Simply sugar free flavoured syrups. These have quickly become a back bar essential and are flexible enough to use in hot and cold beverages, adding a burst of flavour to coffees, teas, smoothies, shakes, cocktails, mocktails and much more. 

Customers are also really enjoying our Simply Winter Warmers range of fruit and spice flavoured teas – Spiced Apple, Mulled Fruit, Lemon and Honey and Lemon and Ginger. Just mix with hot water and serve or use as an ingredient in other beverages and alcoholic tipples. For example, try mixing our Simply Spiced Apple Winter Warmer with Bourbon and top with hot water to create a delicious Spiced Apple Bourbon Cider.  

  • What excites you most about this sector right now?

We are a business with a strong entrepreneurial spirit and a positive, can do attitude which means we are always open to new opportunities. Whether a customer is looking for own label seasonal products for retail or new bespoke lines to meet a gap in their drink or snack offer, we have the resources and expertise to deliver 100%.   

The café sector is dynamic and ever-changing and it’s this type of fluid environment that creates the opportunities that we thrive on.     

The Italian Beverage Company will be exhibiting on Stand F28 at European Coffee Expo, May 21-22 at London's Olympia.

Italian Beverage Company's general manager Richard Flax:

'We have several new lines scheduled for launch over the next few months and had been looking for the right opportunity to present them to the market. After hearing several positive things about European Coffee Expo... we felt that the Expo would allow us to get in front of the right people.'

 

Find out more about European Coffee Expo, email Sukhvir Hayre.

  • European Coffee Expo will take place at London’s Olympia on May 21-22.
  • To book a stand, click here.
  • Or to register as a visitor, click here.

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