In Other News…
Starbucks rolls out 5p cup charge
Ater a three-month trial produced a 126% increased in reusable cups by customers, Starbucks has announced that it will test a 5p paper cup charge across all 950 stores in Britain from July 26.
The charge will see all stores add 5p on to the cost of any drink purchased in a paper cup in a bid to further encourage customers to bring in a reusable cup. Customers using reusable cups already receive a longstanding 25p discount off any Starbucks drink, aimed at reducing paper cup waste. The announcement comes after positive trial results showed a 126% uplift in the use of reusable cups in participating stores, measured by the number of customers redeeming the reusable 25p cup discount.
Throughout the three-month trial Starbucks worked with environmental charity and behavioural change experts Hubbub, which compiled a report evaluating the overall impact of the charge on customer behaviour. The report shows that the percentage of customers bringing in their own cup or tumbler increased in the trial stores from 2.2% before the trial to 5.8% during the trial. Mornings see the highest volume of customers going reusable, with 8% of all hot drinks served in reusable mugs or tumblers.
The results indicate that a nationwide roll out of a 5p charge with supporting instore communications and staff training would have an impact on reducing paper cup use. Starbucks is continuing to work with the industry to share the findings of this trial charge, as well as leading in innovations to support reducing plastics waste, and finding alternatives to single-use paper cups. Earlier this year Starbucks committed $10m to develop a fully recyclable and compostable hot cup in partnership with Closed Loop Partners, through the NextGen Cup Challenge.
EasyCoffee's £10m injection into vending roll-out
EasyCoffee’s plan to roll out 800 vending machines nationally in the next year has been given a boost following a £10m investment by Stellar Asset Management. Part of the ‘easy’ family of brands that includes EasyJet, EasyCoffee has enjoyed rapid growth since it launched in 2016 and recently installed its 50th vending machine in the market, matched by serving its millionth cup of coffee in its eight coffee stores.
This capital injection from estate and succession planning specialist Stellar Asset Management more than triples the amount secured in earlier capital raising rounds.
EasyCoffee CEO, Nathan Lowry, said: “We are excited to now move forward with our ambitious growth plans, thanks to this significant investment by Stellar Asset Management.
“Vending is a highly profitable business driven by brand recognition. This investment is an endorsement that the easyCoffee brand, like its sister brand easyJet, stands for a quality product and service at a value price.”