Exhibitor spotlight: Luscombe Drinks
This week we turn the exhibitor spotlight on to Luscombe Drinks, producers of award-winning organic drinks, on stand D11 at European Coffee Expo, London Olympia May 22-23. Here, Luscombe Drinks' head of sales Gareth Hess explains what will be on offer to visitors at the show. To register, click here.
What are the main products you’ll be exhibiting at European Coffee Expo?
Luscombe Drinks will be showcasing the whole range of its award-winning organic drinks. These include fruit juices, sparkling fruit crushes, traditional ginger beers and a still lemonade, gentle bubblies and some new sparkling fruit waters. All the Luscombe drinks are made with natural ingredients, and are free from any artificial additives, flavourings and preservatives.
Tell us about your new range of no-added sugar products:
Luscombe Drinks has just launched a range of sparkling fruit waters in response to the demand for no-added sugar products, and the introduction of the Sugar Levy. The first three flavours are sour cherry, raspberry and passion fruit. They are made with minimal processing, combining carbonated Devon spring water with lots of fruit content, with each 27cl bottle containing less than 45 kcals.
What do you see as the key current opportunities and challenges for the sector right now?
Consumers are particularly interested in knowing the provenance of what they are consuming. This benefits Luscombe Drinks, as we have built our reputation on crafting delicious tasting drinks made with natural organic ingredients and soft Devon spring water. With a growing number of consumers choosing not to drink alcohol there is also an opportunity to offer more sophisticated soft drinks with interesting flavours – such as the Luscombe Damascene Rose Bubbly, all of which work in a coffee shop environment.
And how are you responding?
Even before the introduction of the sugar levy, we have been reformulating some of the Luscombe Drinks recipes, with a view to reducing the sugar content but without compromising on the taste. However, quite a number of the Luscombe range don’t have any added cane sugar, as they use the natural fruit sugars to create their amazing taste profiles.
Why European Coffee Expo? What attracted you to exhibit at this show?
We are continually looking at different ways to showcase the Luscombe Drinks range to new as well as existing customers, reminding them of what we have to offer. With such an extensive portfolio, we have something for everyone! The list of potential visitors includes some very interesting decision-makers that we would like to meet.
- Luscombe Drinks will be exhibiting on stand D11 at European Coffee Expo on May 22-23 at London's Olympia. To register click here.